San Giuseppe Salami Co. makes its debut at the Got to Be NC Festival

by | May 16, 2024


This will be the first year that Got to Be NC member San Giuseppe Salami Co. will bring its old-world recipe Italian products to the Got to Be NC Festival to sample and sell to customers. The company is looking forward to connecting with the community and increasing the awareness of its products said Audrey Zelaya, sales and marketing manager.

San Giuseppe got its start in a rather unlikely way, fueled by a touch of homesickness and a desire for a local source of quality Italian meats and pastas. Owners Giacomo and Laura Santomauro decided if they couldn’t find authentic local products, they would make them themselves.

Giacomo at the market.

San Giuseppe Salami Co. owner Giacomo Santomauro at the market.

“They saw a need for Italian delicacies and that’s when he opened,” Zelaya said.

The pair came to High Point via Long Island, New York when Giacomo followed his dream to be a firefighter. He grew up in his family’s deli and restaurant business, so looking back, his ultimate arrival as a food business owner might not be all that unexpected.

In 1999, the Santomauros borrowed a deli slicer from Giacomo’s dad and started a small market in Greensboro called Giacomo’s Italian Market, which quickly caught on and grew in popularity with the community. Shift forward to 2009, and the couple decided to expand its production capabilities into a USDA-inspected facility and launch the retail brand San Giuseppe Salami Co. named for the town outside Naples, Italy where his mother grew up.

One of the benefits that Giacomo quickly discovered about being here was being able to source local North Carolina pork for the salami products since the state is the second largest pork producer in the country. Giacomo has had many of the same pork suppliers for over 20 years. Using local pork to create his salami products is a source of pride for San Giuseppe. The company remains the only salami producer in the state according to Zelaya.

At the festival, visitors can expect to sample several of the salami products including the Lamb Milano and Hot and Sweet Sopressata. Plus they will have plenty of items available to purchase including its popular pepperoni and habanero salami that packs a kick. ,

The company’s salamis are a great addition to a delicious charcuterie board.

San Giuseppe Salami Co. offers a variety of products made in North Carolina using local pork.

San Giuseppe Salami Co. offers a variety of products made in North Carolina using local pork.

San Giuseppe Salami Co.’s Vesuvio Salami is spicy, but balanced with aged provolone cheese.

Maintaining strong ties to family traditions and following recipes handed down over time are two of the reasons Zelaya believes are behind the company’s success.

“I think it’s just sharing in those traditions of food. So much of the year is spent around food in the Italian culture, for example, Sunday dinners and spending time with family,” Zelaya said.  “Plus staying true to the old recipes and how authentic salami should made and connecting with community. It all ties together.”

Be sure to check out the San Giuseppe Salami Co. plus over 75 food and beverage companies at the Food Lion Local Goodness Marketplace in the AgriSupply Expo Center. Hours are Friday from noon to 8 p.m., Saturday from 10 a.m. to 8 p.m. and Sunday from 10 a.m. to 6 p.m. There is a $3 admission fee.