For most agribusinesses, a “tweet” usually comes from a chicken coop. At the July 28 seminar “Making Media Work for Your Food Business,” however, North Carolina food companies are invited to learn how new media tools such as Twitter and Facebook can improve business.
The seminar, sponsored by the N.C. Department of Agriculture and Consumer Services’ Marketing Division, will cover a variety of marketing and public relations topics, including social networking, Web site building, traditional and new media relations, event promotion and the legalities of online food marketing. Scheduled speakers include Tom Price, who helped promote regional radio celebrities John Boy and Billy’s grilling sauces, and Kipp Bodnar, a Raleigh-based public relations executive who specializes in social media marketing.
When: Tuesday, July 28 from 8:30 a.m. to 4:15 p.m.
Where: Donald W. Eaddy Building at 4300 Reedy Creek Road in Raleigh
Cost: $35, which includes breakfast, lunch and workshop materials, but early registration forms postmarked by July 1 can take advantage of a discounted fee of $30. Space is limited to 40 people.
Register: The workshop agenda and registration form are available online at www.ncagr.gov/markets, or by calling Annette Dunlap at (919) 733-7887. Registration deadline is July 21.